LEO Bizdev needs to understand who your Ideal Buyer Persona is in order to find and suggest leads that align with your target audience and start prospecting for you.
Follow these steps to create an effective Buyer Persona and get started with personalized lead recommendations.
👉 Share Your LinkedIn URL Profiles with LEO Bizdev
Once you've created and activated your account, you’ll be redirected to a page where LEO asks you to share your LinkedIn personal profile URL (required) and your LinkedIn company page URL (optional). Providing both URLs helps LEO gather more relevant information for better lead results.
Simply copy and paste your LinkedIn URLs and click “Validate.”
How to find your Linkedin personal profile URL (required) 👇
How to find your LinkedIn company page URL (optional) 👇
👉 LEO Analyzes your LinkedIn Profiles to Craft your Ideal Buyer Persona and an Associated Pitch
After sharing your LinkedIn URLs, LEO analyzes the profiles to suggest your ideal Buyer Persona.
The Buyer Persona will be based on the details found in your LinkedIn profiles, so the quality of the results depends on the accuracy and depth of the information provided in your profiles.
=> More information on setting up your buyer persona and pitch.
Buyer Persona details:
Nickname: A unique label for your persona (for your reference only)
Job title (up to 5): Titles that reflect this persona’s professonial position
Location: The geographic area where this persona is typically based
Industry: The main industry or sector this persona works in.
Company Headcount: The size of the company where this persona is usually employed.
Keywords (up to 5): Key terms associated with this persona’s role, skills, or interests.
Pitch Elements:
Offer Description: A summary of your product or service.
Benefits: Key advantages for the target audience.
👉 Review and Validate your Buyer Persona and Pitch
Take a moment to review and, if necessary, adjust LEO's suggested Buyer Persona and Pitch, as this is essential for ensuring relevant prospect identification and outreach messaging.
You can modify, update, or refine your Buyer Persona and Pitch as needed. Once confirmed, LEO will use those information to find LinkedIn profiles that match your criteria and generate targeted prospecting messages.
When satisfied, confirm to start receiving profile suggestions tailored to your needs. Don’t worry—you can always edit your Buyer Persona and Pitch after validation.
👉 Download the Chrome Extension
The final step of the setup is to download the LEO Bizdev Chrome extension.
With this extension, LEO will suggest potential prospect profiles that match your Buyer Persona, displayed directly within LinkedIn in a “Tinder-style” interface.
This allows you to easily swipe through suggested profiles, quickly identifying and engaging with prospects who fit your criteria.
Congratulations 🎉
LEO now has all the necessary information to start finding and suggesting relevant leads, complete with personalized messaging, to help you expand your network and connect with ideal prospects.
👉 All that's left is to find LEO on LinkedIn and start prospecting!