When you want to reach out to a prospect on LinkedIn, the first step is to connect with them. To do this, you need to send them an invitation or connection request.
At the time of sending your invitation, you can add a note. Adding a note to your LinkedIn invitations is optional, but it helps to explain and contextualize your approach.
LEO Bizdev, your intelligent prospecting assistant, assists you by drafting personalized notes to make your connection requests more effective.
1. What is a note on LinkedIn?
A note is a short, personalized message that can be added when you send a connection request to a user on the platform.
2. Why add notes to your LinkedIn connection requests?
A note allows you to contextualize the request, explaining why you want to connect. It may include elements like:
An explanation of the interest in connecting (such as a shared interest or professional opportunity).
A brief introduction of yourself to provide more context about your profile.
A reminder of where you met the person (e.g., at an event or through a mutual network).
3. Limits on notes and invitations on LinkedIn
If you use LinkedIn Basic (free version):
Notes: 5 per month, with a maximum of 200 characters
Invitations: 100 per week
In this case, we recommend sending the invitation without a note and following up with a direct message once the connection is accepted. This allows you to optimize your invitations while maintaining an effective prospecting strategy.
If you use LinkedIn Premium or Sales Navigator (paid version):
Notes: unlimited, with a maximum of 300 characters
Invitations: 100 per week
In this case, it depends on your strategy. Adding a note to your invitation allows you to directly explain the purpose of your approach. However, you may prefer to wait until the connection is accepted to start a conversation with an even more personalized message, as there are no character limits once connected.
4. How to ask LEO to draft a note for you?
When you identify a relevant profile by browsing freely on LinkedIn or after validating a prospect suggested by LEO, simply click on LEO’s icon to indicate your interest in the prospect, and LEO will draft a note for you.
To generate a note, LEO relies on various information sources and message generation algorithms. Learn more about message generation.
Once the note is generated, you have two options:
Option 1 : The note suits you.
Simply copy it by clicking the 📋 icon, and then paste it to your connection request.
You can edit it if needed before sending your LinkedIn invitation 👇
Option 2 : The note does not suit you.
In this case, you can:
Either request LEO to regenerate by clicking the 🔄 icon 👇
Or share your “writing instructions” with LEO by clicking the 📝 icon 👇
By regenerating new messages and sharing your instructions with LEO, you will get results that meet your expectations.
5. When to Use This Feature?
👉 Browsing LinkedIn Freely
While browsing LinkedIn freely, whether through your news feed, search, or notifications, you may come across a prospect’s profile that looks promising.
Once you’ve identified a potential connection, simply open LEO and ask it to draft a personalized note for your connection request. This message will introduce you and add context to your approach, increasing the likelihood of engagement.
Why is this relevant?
Taking the time to personalize your connection request immediately sets you apart. Prospects are more likely to accept a connection when they understand your purpose in reaching out.
Key Benefits:
Personalizes your outreach, making your request feel authentic and intentional.
Increases the chances of acceptance by adding context.
Sets a professional tone for future conversations.
👉 Using LEO’s Prospect Suggestions
LEO searches for and suggests relevant prospect profiles whenever you need to grow your business. Reach out to the prospects that interest you by asking LEO to draft a personalized note to accompany your connection request.
LEO's notes will be tailored to each prospect's context, helping you establish a unique and personalized connection.
Why is this relevant?
With LEO’s suggestions, you’re saving time by reaching out only to the most relevant prospects. Adding a note drafted by LEO allows you to communicate your interest right away, setting the stage for a productive networking relationship.
Key Benefits:
Simplify your prospecting by focusing on the most relevant prospects.
Facilitates a personalized first interaction, encouraging engagement.
Enhances the effectiveness of your networking strategy on LinkedIn.
With these scenarios, LEO simplifies your prospecting process by helping you reach out in a way that is both strategic and personalized.
Conclusion
Asking LEO to generate personalized notes to accompany your connection requests saves you time and enables a unique and tailored approach for each prospect.
With or without a note, whether you use LinkedIn Basic or Premium, you have 100 invitations each week to connect with valuable prospect profiles.
Building your network qualitatively on LinkedIn is the first step to successful prospecting. So, don’t wait – take action now!